We are proud to announce our second social media workshop in San Diego. The event will be April 11th at San Diego State and has been organized in conjunction with the SDSU Entrepreneur Society. We want to thank them for their involvement and 5% of all registrations go to support their organization. REGISTER HERE

Using Social Media to Increase Your Success as a Business Owner, Student, or Professional Now or In the Future

The workshop is $99 for students and $149 for professionals and includes lunch and workshop materials.

Here is more about the event, what we believe, and who should attend.

We believe 2 things:

1. There are a lot of tools out there, but only a few necessary ones to get the biggest results
2. Success with social media is directly related to the idea of Social Capital

Our workshop is going to focus on these two things and give you tools you need to be successful. You will leave today with a new or improved blog, an impressive LinkedIn account, an understanding of Facebook ads, your own social community on Ning, an e-commerce store on Zazzle, and the knowledge to harness Twitter effectively.

Who should attend:

• Small business owners who want to leverage social media to attract more customers

• Students looking to use social media in business or to start a business

• Professionals who want to use social media to monitor their competitors, attract more customers, or increase their social capital

REGISTER HERE

Conference Agenda:
9:00 – 9: 15 Introductions – Jimmy Hendricks, CEO of Collar Free Inc. and Artistic Hub

9:15 – 9:45 Opening Talk: Building Social Capital – Patrick Dillon, President of Collar Free Inc

10:00 – 12:00 Build a Foundation through Blogging – Jimmy Hendricks
· Purpose
· Power of blogging
· How to setup a blog on WordPress.com
· Writing
· Management and tracking analytics
· Reading and feeding (Using RSS feeds)
· Commenting and growing your traffic

12:00 – 1:00 Lunch is included

12:20 – 12:50 Facebook Lunch Steven Cox, CEO and Founder of Takelessons.com
· Overview of pages and groups
· Using Facebook advertising

1:00 – 2:00 Linkedin – Speaker being finalized
· The power of LinkedIn
· Using groups
· Building your network
· Using it effectively

2:00 – 3:00 Ning for your own social network – Jennifer Mitchell, Principal, JMPR Communication

3:00 – 3:15 Break

3:15 – 4:00 Zazzle.com for easy on-demand e-commerce, Patrick Dillon

4:00 – 4:30 Twitter – Ingrid Sanders, GM Online Advertising, The Active Network, @ingridsan
· What is it good for?
· How to use it?
· Brand monitoring
· Good tools

4:30 – 5:00 Wrap-up: The path to expert - Jimmy Hendricks

6:00 – ? Social and Networking Mixer at a local bar/restaurant – TBD