Every blogger knows how important it is to have a catchy blog title. In the Hubspot webinar on inbound marketing CEO Brian Halligan uses one of his employees post’s as an example, instead of something like: “Colleen’s Tuesday AM Thoughts” she names the post “8 Marketing Tips from an Olympic Gold Medalist” convenient if you happen to have a gold medal for those that don’t here’s what a good title is all about:
-Entices the Reader: Unfortunately I reached this conclusion while channel surfing. Digital Cable has made an art of catchy titles, after all “The Whale that Ate Jaws” is wayyyy more interesting than “Underwater Animal Footage.”
Yes, this is the actual video of a Killer Whale attacking a Great White Shark, the only thing scary about it is that it’s off the coast of California!!
-Piques Curiosity: Even if I’m not a marketing person I’m far more likely to read a post called “8 Marketing Tips from an Olympic Gold Medalist” than “Tuesday AM Thoughts.” At this point the reader is probably wondering who the gold medalist is and what makes them knowledgeable in marketing.
- Reflects Search Terms: A great way of growing blog traffic is by reaching out to a wider audience. Think about what your post is trying to answer and then think what search terms you’d use to find that information. Online Marketing Connect’s latest post is titled: “Does Social Networking Threaten Journalistic Integrity.” Notice the title uses key words that potential readers are likely to search by.
In recent years, humans have become experts in screening everything to avoid the risk of wasting time on something they find unworthy. The essence of website descriptions on google search results, subject lines on emails and channel menus on digital cable is to convince you of parting with your precious time.
So let me know what you think of this title: Did it meet your expectations? Does it entice you into reading below? Is the title likely to match search terms for this topic?
Jimmy Hendricks
patrickdillon