One of the market trends we have realized is that contests are not just for big brands and companies. They are very effective local lead generation tools. Companies that are looking to increase the response rate and build local email lists have a lot of success with using our platform.

Here is a scenario for home remodeling companies.

Why it works!

A homeowner is reading the local paper. They see an ad for a sale on some area of home improvement, but maybe they aren’t in the market at the moment. They have no reason to call a business, or keep their information so they ignore the ad. Now imagine they see the same ad promoting a “Best Kitchen or Best Backyard” photo contest or a theme related to a business, to win a free grill. By submitting a photo, the homeowner has a chance to win. They are now motivated to visit a company’s website and enter a photo to win. The contest captures their email so a company can send them future promotions. Now when they’re ready to make an improvement they call. As the theme of the contest changes each month, hundreds of people enter, quickly building an email list for future marketing.

How it works!

• Artistic Hub provides and out-of-the-box software to automate photo contests directly on a businesses site
• We provide everything from technology, setup, creative design, hosting, rules/terms/conditions, and implementation
• A new winner is announced monthly, so homeowners keep coming back to participate in new contests
• The customer tells their friends to vote on their photo, exposing a company to more potential customers
• The contest captures the email for each participant to build a large email marketing database very quickly

Benefits to a business!

• Quickly build a large email marketing list of target
customers who have opted in
• Increase site traffic, site time, and return visitors
• Measurable return on print advertising (better call to action)
• Better margins through email marketing

Benefits to Coop Advertisers!

• Better return/results from print advertising
• Email marketing database for long term advertising
• More sales = more revenue for co-op partner
• Differentiators in local market