As we start to work with merchants and publishers on a daily basis with our daily deal software, one of the things we didn’t know is how merchants measured success.
We wondered whether we needed to generate 50 sales or 300 sales to make a merchant happy. Last week our question was answered. It really is just more customers. Small businesses felt the economic squeeze just like all of us and every customer is valuable.
I just got a rave review on SDNN Daily Deal from a very satisfied Merchant, Allison from San Diego Pilates. She informed me that her 16 new clients from Daily Deal have already come to some of her classes and are absolutely loving it.
Some of her clients were so pleased with the class, they let Allison know they would be letting their friends and family know what a great class it is.
Allison went out of her way to let me know how pleased she is with the Daily Deal, and that she would be interested in doing another one in the future. On top of that, she had two walk-ins come in and pay for the Deal based on what they read about it on SDNN.
Allison is insisting we take a commission from these two of $30, because according to her, they would not have come in and joined had it not been for SDNN Daily Deal. This is a story of success that I know will be happening more often as our Daily Deals continue to grow!
~ Brandon, SDNN