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Archive for the ‘Deal Current’ Category

Acquisition trends with Daily Deal sites

Posted in Deal Current, tagged , , , , on August 1, 2010 | Leave a Comment »

One thing that cannot be ignored is the fact that digital media is changing the way consumers shop online. It’s easier to get a great deal or discount now than it ever has been – mainly due to group buying sites. Many group buying sites are now merging. The common thread you will see in these acquisitions are, in most part, a strategic play for market share by the purchase of group buying email lists and existing consumer data.

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Four Keys for Publishers

Posted in Deal Current, Marketing, Uncategorized, tagged , , , , , , , on May 25, 2010 | Leave a Comment »

I just read a great article about media publishers entering the daily deal market on Business Insider written by Jim Moran at Yipit. The article title reads: Groupon’s Biggest Threat? Local Publishers The article covers some great points, but here is the most important part in my opinion for our clients and other media publishers. [...]

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Deal Current is mentioned in Kiplinger Mag

Posted in Deal Current, Marketing, Uncategorized, tagged , , , on May 24, 2010 | Leave a Comment »

We haven’t focused on any press, but we know the word is getting out about our daily deal software, Deal Current. Kiplinger, the personal finance magazine, recently mentioned us in their article “Online Daily Deals Help Firms Gain Traffic“ It’s exciting to see our team get recognition for their work along side some of the [...]

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How To Start A Daily Deal Site

Posted in Deal Current, Entrepreneurship, Marketing, tagged , , , , , , , , , on May 13, 2010 | 3 Comments »

This title of this post is the first Google search people make when they come across our daily deal software product Deal Current. I love the fact that Groupon, Living Social, and the hundred other daily deal sites are starting to pop up. From a business stand point the market is definitely being flooded, but [...]

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Daily Deal Success Stories

Posted in Deal Current, Marketing on April 24, 2010 | 2 Comments »

As we start to work with merchants and publishers on a daily basis with our daily deal software, one of the things we didn’t know is how merchants measured success. We wondered whether we needed to generate 50 sales or 300 sales to make a merchant happy. Last week our question was answered. It really [...]

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