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Archive for the ‘Finance’ Category

Evaluating Your Perceived Value

Posted in Entrepreneurship, Finance, Marketing, Simon Baer, socialmedia, tagged , , , , , , , , , , on November 18, 2009 | Leave a Comment »

I grew up washing buckets at my Mom’s Flower shop in a painfully frugal mid-western town. Her arrangement design was basically a European model that focused on style and quality stems rather than size and price. As you can imagine she struggled initially as people failed to see the value in a bouquet of roses [...]

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Brand vs Opportunity Economics

Posted in Finance, Management, tagged , , , , on August 22, 2008 | Leave a Comment »

One of the toughest things a new company faces is what opportunities to accept. As new company, staying alive is the number one priority short term, but long term building a brand and a core value structure is the number one priority.
I call this balance “Brand vs. Opportunity Economics”. As a new company every opportunity [...]

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