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Archive for the ‘Marketing’ Category

Successful Event Marketing with Contests – A San Diego Science Festival Case Study.

Posted in Event Marketing, Fundraising, Marketing, tagged , , on March 9, 2010 | Leave a Comment »

This is the best all around contest we’ve seen in a long time.  From concept to execution this campaign took an integrated marketing approach that required thought, planning and effort from multiple teams, but the results were more than worth the effort.
We were approached by Sneaker Academy in late September 2009 to help create a [...]

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12 SEO Tips We Learned from Business OnLine

Posted in Marketing, socialmedia, tagged , , , on February 25, 2010 | Leave a Comment »

The past couple days I attended Online Marketing Summit in San Diego. The conferences was maxed out and especially excellent if you are interested in email and SEO.

The event was well organized, talks were top notch, and I met some great people, but the #1 thing I learned was some great SEO tips. I sat [...]

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9 Ways to Build Your E-mail List

Posted in Marketing, tagged , , , , , , , , , , , , , , on February 21, 2010 | 1 Comment »

One of the most valuable and highest ROI forms of marketing is via email. Most businesses realize this but their biggest challenge is building their email list. Clients ask us every day for tips on building their email lists so I wanted to share some of the advice we give. Next week I’ll cover tips [...]

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Best Social Media in Business Nomination

Posted in Marketing, socialmedia, tagged , , , , , on February 17, 2010 | Leave a Comment »

I wanted to thank the San Diego community for nominating our blog for Best Social Media in Business.
Social Media and this blog have both paid a big part in our success. We have established credibility, grown our market, and attracted new customers.
Every business has experts in their company and a relevant corporate blog is the [...]

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2 Philosophies on Designing a Social Media Strategy

Posted in Marketing, socialmedia, tagged , , , , , on February 15, 2010 | 1 Comment »

Over the weekend I was brainstorming ideas for social media campaigns for a large consumer product. The company is super conservative and social media in their industry is almost non-existent. As a result, I wanted to make sure that I set the right frame for the client before I went into a laundry list of [...]

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Angels and Airwaves New Album Love – Free Release

Posted in Entrepreneurship, Marketing, socialmedia, tagged , , , , , , , , on February 13, 2010 | Leave a Comment »

I wanted to share the link  for the new release of Angel and Airwaves album Love and their short film fittingly with the same title Love.
Their new album Love is released on the timely Valentines Day weekend and I’m looking forward to listening.
Angels went the route of a free release with a tip/donation jar. I [...]

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Vans Style Photo Contest Launches on GrindTV.com

Posted in Marketing, socialmedia, tagged , , , on February 10, 2010 | Leave a Comment »

We are excited to launch a new campaign with Vans on GrindTV.com.

Vans Style Photo Contest Launched February 9, 2010

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Marketplaces 2010 – The Local Vertical Opportunity – San Diego, CA March 22-24 –

Posted in Marketing, tagged , , , , , , , , , , , on February 10, 2010 | Leave a Comment »

March 22- 24 there is an awesome conference, Marketplaces 2010, coming to San Diego. I wanted to share this event as I will be attending.
Here is a list of the headline speakers and I’ve posted their press release below for more detailed information.
Speakers:

Jon Brod – Exec VP of AOL Ventures
Jon Herratti – CEO of CitySearch
Andrew [...]

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Contests Are Great for Lead Generation

Posted in Marketing, tagged , , , on February 8, 2010 | Leave a Comment »

One of the market trends we have realized is that contests are not just for big brands and companies. They are very effective local lead generation tools. Companies that are looking to increase the response rate and build local email lists have a lot of success with using our platform.
Here is a scenario for home [...]

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How to Name New Product, Website, or Service

Posted in Entrepreneurship, Marketing, tagged , , , , , , , on February 1, 2010 | 1 Comment »

The new year is off to a great start and I wanted to share my thoughts on a simple but very important topic – Naming.
I know there are tons of topics out there on naming a new product, service, or company. Even so, I wanted to share how we do it. So far its worked [...]

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