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Archive for the ‘Simon Baer’ Category

Journalists, Olympians and Killer Whales Battle for Spotlight- Giving a Title to Your Post

Posted in Marketing, Simon Baer, tagged , , , , , , , , on November 30, 2009 | Leave a Comment »

Every blogger knows how important it is to have a catchy blog title. In the Hubspot webinar on inbound marketing CEO Brian Halligan uses one of his employees post’s as an example, instead of something like: “Colleen’s Tuesday AM Thoughts” she names the post “8 Marketing Tips from an Olympic Gold Medalist” convenient if you [...]

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‘Duh’ Post of the Week: B2B Sales- Let Informed Customers Make Informed Decisions

Posted in Simon Baer, Training, tagged , , , , on November 20, 2009 | 1 Comment »

Man am I glad that sales pitches are totally ineffective. By no means is this breaking news but I think that most people under-think what’s behind this.  Many an old school salesman will lament about how relationships used to matter and now it’s all about the convenience and the bottom line.
That seems like a BS [...]

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Evaluating Your Perceived Value

Posted in Entrepreneurship, Finance, Marketing, Simon Baer, socialmedia, tagged , , , , , , , , , , on November 18, 2009 | Leave a Comment »

I grew up washing buckets at my Mom’s Flower shop in a painfully frugal mid-western town. Her arrangement design was basically a European model that focused on style and quality stems rather than size and price. As you can imagine she struggled initially as people failed to see the value in a bouquet of roses [...]

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America’s Youth: Growing up in a Business Incubator

Posted in Entrepreneurship, Management, Simon Baer, tagged , , , , , , , , , , , , , , , , , , on November 17, 2009 | 1 Comment »

There are two things that get me really jacked in life: Good ideas, and good ideas put into action.
Cristo Rey is a network of private schools set up primarily in neglected urban neighborhoods.
Here’s what’s great about the schools: Their mission is to narrow the ‘achievement gap‘ that is to say they focus on preparing at-risk, [...]

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Keep it Simple, Stupid

Posted in Entrepreneurship, Management, Marketing, Simon Baer, tagged , , , , , , , on November 15, 2009 | 1 Comment »

I have re-discovered my favorite site on the internet– Stuff White People Like. What is beautiful about this site is it’s simplicity– It’s short, well written and cleaver.  These types of sites seem to have exploded all over the internet in recent years. Earlier this year Ben Huh did an interview with Mixergy.com and [...]

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Crowd-sourcing vs. Engagement- Identifying your Primary Objectives

Posted in Marketing, Simon Baer, socialmedia, tagged , , , , , , , , , , , , , , , , , , , , , , on November 11, 2009 | 2 Comments »

Crowd Sourcing and Engagement are probably the two biggest buzz terms in marketing today. My non-marketing friends know about interactive marketing; know that it’s here to stay, and know a handful of terms and buzz and then wonder what in the hell I do.
Of course any interactive campaign has several goals:

Fan/customer engagement
Crowd-sourcing
Differentiating yourself from competitors
Drive [...]

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The Halloween Magnifier

Posted in Management, Simon Baer, tagged , , , , , , , , , , , on November 3, 2009 | Leave a Comment »

My favorite part of Halloween is the lack of real identity that one holds on to on a daily basis. Sure it’s an opportunity for the button-down businessman to live his Brett Michaels fantasy for the day but there are more subtle identity-benders that make the night so interesting.
First, it is totally acceptable not to [...]

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Digital and Interactive Marketing Conferences 2010

Posted in Entrepreneurship, Marketing, Simon Baer, tagged , , , , , , , , , , , , , , , , , , , , on October 28, 2009 | 11 Comments »

Human interaction is a great way to establish connections, swap ideas, and find out what’s happening outside of your bubble. Attending conferences, exhibiting, and/or speaking at these events will grow your business and establish credibility for both you and your company.
Here is a list we’re putting together of the top internet marketing, 2.0, and interactive [...]

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The Greatest Asset

Posted in Management, Simon Baer, Training, tagged , , , , , , , , on October 26, 2009 | Leave a Comment »

My first post will be about trust. Not the most thrilling topic but a crucial element at a startup. I say this because in many ways trust is a very real assets at a start-up, it’s free and it can be used to create a very dynamic and productive work environment.
Admittedly, I’ve had my doubts [...]

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